Pay and Merit Increases for 2027: An Early Outlook
2027 Salary Increase Forecast – Blue Whale Compensation
📊 Compensation Outlook

2027 Salary Increase
Forecast

As organizations begin preparing compensation budgets for 2027, the most likely scenario is continued moderation and stabilization of annual wage increases — not a sharp escalation or significant collapse in pay growth.

Based on major labor and economic factors — including labor-market conditions, inflation trends, compensation survey forecasts, and broader economic indicators — most U.S. employers should plan accordingly:

Expected Range
3.2–3.8%
Average salary increase budgets
Overall Midpoint
3.5%
Central planning benchmark
High-Demand Roles
~4%
Specialized / hard-to-fill
Planning takeaway: For most employers, 2027 salary increase planning should remain centered near 3.5%, with higher budgets reserved for competitive roles, hard-to-fill positions, and targeted internal equity needs.

Background Analysis

Over the last six years, wage increases in the United States have moved through three distinct phases.

1
Pandemic Disruption 2020–2021

The first phase occurred during the early pandemic years, when compensation patterns became highly distorted. Many organizations froze salaries or reduced compensation growth amid economic uncertainty and business shutdowns.

By late 2021, employers encountered one of the tightest labor markets in decades. Labor shortages, rapid inflation, remote-work disruptions, and elevated turnover created substantial upward wage pressure.

2
Accelerated Wage Growth 2022–2023

Compensation increases accelerated sharply, with many employers implementing salary budgets of 4–5% or higher — levels not commonly seen in decades.

Workers who changed jobs often secured much larger pay gains than those who stayed, creating additional pressure on internal pay structures and retention strategies.

3
Stabilization 2024–Present

Wage growth gradually cooled while remaining above pre-pandemic norms. Multiple compensation surveys now show average salary increase budgets stabilizing around 3.4–3.5% for 2025 and 2026 — still above the historical pre-pandemic range of 2.5–3.0%.

This signals a permanent upward shift in compensation structures following the post-pandemic labor shock.


Labor Market Conditions

One of the strongest indicators supporting this outlook is the Employment Cost Index, which continues to show compensation growth above pre-pandemic norms. While figures are lower than peak pandemic-era levels, they remain elevated relative to long-term historical averages.

At the same time, labor market conditions are clearly softer than in 2022–2023. Job openings have declined, hiring has cooled, and the premium for switching employers has narrowed considerably. Employers are seeing fewer emergency retention situations — but the market is not weak enough to drive compensation budgets materially lower.

Many organizations still face challenges filling specialist roles in healthcare, engineering, skilled trades, technology, and AI-enabled functions — making a return to pre-2020 budget levels unlikely in the near term.


Consumer Pressure & Affordability

Although inflation has moderated from peak levels, employees continue experiencing elevated costs in areas that matter most: transportation, housing, insurance, healthcare, utilities, and food.

Importantly, workers do not evaluate compensation solely on official inflation statistics — they evaluate compensation based on lived affordability. Even if headline inflation trends closer to the Federal Reserve’s target, employees may still feel financially strained because major household expenses rose sharply over the previous several years and have not meaningfully reversed.

In effect, workers are no longer reacting only to current inflation. They are reacting to the cumulative affordability reset that has occurred since 2021.


Pay Transparency & Internal Equity

As pay-transparency legislation spreads, organizations are increasingly compelled to address pay compression and inconsistencies across employee groups. While this doesn’t necessarily drive across-the-board wage inflation, it contributes to targeted adjustments and higher compensation governance activity — making thoughtful range management more important than ever.


What Employers Should Expect in 2027

These forces point toward a compensation environment characterized by stability rather than volatility. For 2027, most employers will likely continue operating in what compensation consultants describe as “the land of 3%” — slightly above traditional pre-pandemic norms.

High-performing organizations and industries facing specialized talent shortages may budget closer to 4%, while cost-sensitive sectors such as retail, nonprofit, and portions of healthcare may remain nearer to 3%.

While most employers focus on the size of salary increase budgets, the effectiveness of those budgets ultimately depends on how they are allocated and managed.

Best Practices for Salary Increase Budgeting

Salary increase budgets should be developed with more than annual merit increases in mind. Effective compensation planning also accounts for promotions, market adjustments, pay equity corrections, compression issues, and other targeted actions.

01
Take a holistic view of pay growth

Budget not only for annual merit increases but also for promotions, market adjustments, and off-cycle actions to sustain competitiveness and fairness.

02
Demonstrate commitment to pay equity

Reserve funds to correct pay equity gaps when audits reveal disparities. This protects reputation, mitigates compliance risk, and strengthens trust.

03
Protect long-term employees from compression

Ensure tenured staff are not disadvantaged when new hires enter at equal or higher pay. Addressing compression safeguards retention and engagement.

04
Align budgets with industry & peer-market realities

Different industries face distinct talent pressures and pay dynamics. Tailoring budgets to industry benchmarks ensures investments are competitive where it matters most.

05
Keep compensation market-driven, not inflation-driven

Anchor salary growth in competitive labor market data rather than inflation indices. This ensures pay remains aligned with actual talent demand.

06
Budget with full compensation visibility

Boards should expect management to analyze total compensation — salary, incentives, and benefits — relative to market benchmarks by role and level.

07
Secure Finance partnership

Well-supported budgets align with financial strategies, withstand scrutiny, and give the board confidence in their sustainability.

📐
Salary Ranges Are Critical

Learn the best practices for managing employee pay using salary ranges, including guidance on hiring rates, promotions, employee progression, and pay administration.

Read the Guide →

Conclusion

The most probable outcome is not a dramatic surge in compensation, but rather a prolonged period of moderate, persistent wage growth — shaped by lingering affordability concerns, selective labor shortages, pressure for pay transparency, and cautious economic conditions.

As employers enter 2027, they should prepare for compensation planning cycles that remain more demanding than those experienced before the pandemic, even if the extreme wage escalation of 2022 is unlikely to return in the near term.

“The land of 3%” is the new normal — and the organizations that manage it most effectively will be those with the strongest compensation structures and the most disciplined budgeting practices.
Building Compensation on a Defensible Foundation

Job Evaluation: The Architecture of Fair Pay

The foundation for equitable and explainable compensation.

If compensation feels complex, inconsistent, or hard to explain, the issue is rarely pay — it’s structure. The point factor job evaluation method provides that structure. By breaking roles down into defined, compensable factors—such as knowledge, problem-solving, responsibility, and scope of impact—organizations can assign weighted points and determine the relative value of work in a consistent, transparent way.

What was once viewed as an obscure, consultant-heavy process is now far more accessible. With modern tools — including the job evaluation functionality built into Blue Whale’s BlueComp platform — organizations can implement a disciplined, defensible framework without turning compensation into an academic exercise. In an era of AI amplification, where technology can dramatically expand individual capability, a clear, factor-based architecture becomes even more critical. Job evaluation anchors pay decisions to role value, not noise, ensuring compensation programs remain equitable, explainable, and adaptable as work itself evolves.

Contact us For More information on our Job Evaluation Services

Pay Equity Analysis: What HR Leaders Need to Know

Why Pay Equity Matters More Than Ever

There is a general misunderstanding among employers about what pay equity entails.

A few years ago, pay equity was framed as a series of steps companies would follow to determine whether certain groups were negatively impacted by pay. Based on the analysis, companies would develop plans to identify the pay practices that may have contributed to the identified pay gaps. Additionally, they would implement measures and long-term plans to minimize any pay gaps that may have been identified. Now, in the age of pay transparency, pay equity has become one of the most important components of a solid, compliant compensation program.

In addition to complying with federal and state requirements such as CA’s SB 1162, most companies – even those located in states that do not have pay transparency mandates- are responding to a new wave of employee sentiment – one that is centered around openness and transparency in how employees are compensated. Given that most pay transparency guidelines require specific steps that indirectly lead to identifying pay gaps between employee groups, then pay equity is the natural progression, the natural follow-up that employers will need to act by virtue of their pay transparency plan. The good news is that, with sensible follow-up, companies looking to honor commitments to employees about transparent and equitable pay can start by analyzing employees’ pay and then identifying systemic gaps. This process can build employee trust and motivate and engage your workforce.

The end result is that conducting a thorough pay analysis not only safeguards against potential lawsuits but also enhances employee morale, fostering a fair and motivated workforce. The following set of guidelines provides the main steps behind a pay equity plan that can help companies mitigate pay gaps and sustain an effective compensation plan.

What are the Steps in a Pay Equity Analysis?

As companies plan a pay equity analysis, the first step is getting leadership buy-in. This step requires a clear understanding of your ultimate goal, enabling you to explain to senior management why and how the audit will benefit the organization. To perform a pay equity analysis, you need people, time, and money, so you need to have the budget and capacity to do so. An audit typically requires the assistance of HR, finance, payroll personnel, and legal counsel. Once the project is approved, the typical steps that are part of pay equity analysis are as follows:

1

Data Gathering: Collect comprehensive employee compensation data, including salaries, bonuses, and benefits.

2

Job Grouping: Categorize similar roles into job groups based on responsibilities, qualifications, and other relevant factors.

3

Data Normalization: Standardize variables such as experience, education, and performance to enable apples-to-apples comparisons.

In practice, this is where most organizations get stuck. Job titles rarely align cleanly with responsibilities, historical pay decisions create distortions, and HR data is often incomplete or inconsistent. This is why pay equity analysis is not just a spreadsheet exercise — it requires professional judgment, defensible methodology, and a practical plan for managing the results.

4

Statistical Analysis: Utilize statistical methods to identify any unexplained pay disparities within job groups.

5

Identify Factors: Determine whether pay gaps are attributable to gender, race, or other protected characteristics.

6

Assess Legitimate Factors: Evaluate if pay differences are justifiable based on performance, experience, or other non-discriminatory factors.

7

Adjustments: Make necessary pay adjustments to address identified disparities and ensure equitable compensation.

8

Ongoing Monitoring: Conduct regular reviews to track and maintain pay equity.

What are the Benefits of a Pay Equity Analysis?

Surprisingly, the HR community is embracing pay equity programs to strengthen compliance and boost a range of pay-related initiatives.

#1 Mitigate Legal Risks

A well-documented pay analysis acts as a shield against discrimination lawsuits by identifying and rectifying unjustified wage disparities. By proactively addressing pay gaps and documenting a plan based not only on market levels but also on a job evaluation, an employer can use this as evidence and thus minimize the risk of legal entanglements.


#2 Boost Employee Morale

When employees perceive their compensation as being fair, job satisfaction soars. A pay analysis helps build trust and transparency within the organization, signals that employee contributions are valued equally, and motivates employees to invest more in their roles.


#3 Navigate Changing Regulations

Evolving laws and regulations surrounding pay equity can pose challenges for businesses. Conducting regular pay analyses helps ensure your compensation structure remains compliant with the latest legal standards, thereby maintaining your company’s reputation and financial stability.


#4 Strengthen Recruitment and Retention

Fair compensation practices enhance your employer brand, making your organization an attractive destination for top-tier talent. A comprehensive pay analysis helps you align your compensation packages with industry standards, thereby effectively recruiting and retaining skilled professionals.


#5 Boost Productivity and Innovation

When employees feel fairly compensated, their commitment and dedication increase, leading to improved performance across the board. A pay analysis fosters a culture of excellence and innovation, as employees are motivated to contribute their best when they know their efforts are duly acknowledged.


For more information, contact us

What to Expect in 2025: Pay Movement and Merit Budgets

Blue Whale Compensation has prepared the following comprehensive advisory report on current market and economic conditions to provide insights into how these factors may impact companies’ decisions regarding merit and pay increases in 2025.

U.S. WAGE INCREASES IN 2025

A) PROFESSIONAL AND MANAGERIAL JOBS

Pay increases in most white-collar roles are projected to moderate in 2025. This trend reflects the cautious economic outlook and general business sentiment. With economic growth expected to weaken moderately in the U.S. and Europe, some companies are adopting a conservative stance on salary increases. While pay freezes have become more common, especially in industries like tech where major players like Salesforce and Microsoft previously announced no raises, other sectors might follow this trend depending on economic conditions.

In line with this cautious approach, U.S. companies plan to raise salaries by an average of 3.9% next year, slightly lower than the 4.1% median increase observed this year, according to a survey by Willis Towers Watson (WTW). The decrease in planned salary increases corresponds with a reduction in employee turnover and resignations, which have been key drivers of higher pay in recent years. Additionally, the proportion of U.S. companies reporting challenges in attracting and retaining talent has dropped by 19 percentage points from 57% in 2023 to 38% this year. In response to the unusually tight labor market last year, employers had offered a median pay raise of 4.5% to stay competitive. This year’s more restrained increases reflect the stabilizing labor market and companies’ cautious approach in response to evolving economic conditions.

B) MANUFACTURING AND SERVICE JOBS

Contrasting with the slowdown in white-collar pay increases, blue-collar roles are likely to continue experiencing above-average wage growth in 2025. This is driven by factors such as rising minimum wages in various states and continued demand for skilled labor in sectors like construction, manufacturing, and transportation. The ongoing shortage of skilled workers means employers will need to offer competitive wages to attract and retain talent.

In California, for instance, as reported by CalChamber, the minimum wage is set to increase by 3.18% to $16.50 per hour on January 1, 2025, as a result of adjustments for inflation. Additionally, specific sectors, such as fast food and healthcare, will see even higher mandated minimum wages, with fast food employees earning at least $20 per hour starting in April 2024. These increases, alongside the potential for further hikes due to local ordinances and upcoming legislation, underscore the pressure on employers to offer competitive wages to attract and retain skilled labor in these industries. As such, blue-collar roles, particularly in high-demand sectors, are expected to see continued wage growth above the average in 2025.

C) OVERALL PROJECTION: WAGE AND SALARY MOVEMENT

Based on wage growth trends and economic conditions, Blue Whale Compensation expects wage/salary movement for 2025 to drop by 0.5% from 2024 levels. Projections include:

– 4.4% for production and blue-collar classifications

– 4.3% for hourly administrative positions

– 4.4% for professional administrative positions

– 4.3%  for managers and executives

D) PROJECTED MERIT INCREASES, BUDGETS: 2025

When setting budgets, it's crucial to differentiate between overall wage movements and planned increases. While overall wage movements encompass various pay-related decisions, including promotions, cost-of-living adjustments, and compliance with new minimum wage guidelines, planned increases specifically refer to the budgeted payroll percent increases that employers allocate for merit-driven or across-the-board pay adjustments.

Typically, budgeted payroll increases trail overall wage and salary movements by 0.5% to 0.75%. For 2025, projections suggest that merit increase budgets will range between 3.8% and 4.0%.

However, it's important to recognize that different data sources may present varying projections. For example, WorldatWork projects a 3.8% average salary budget increase for the U.S. in 2025, with a median of 4.0%. In contrast, Payscale presents a slightly lower projection, with an average planned increase of 3.5%. These differences underscore the importance of considering multiple sources when planning your compensation strategies. ERI’s projections, based on current trends, has wages and salaries moving at an annual rate of 4.1%. Relying solely on one source might not provide a full picture of the market, and integrating insights from various reputable sources can lead to more accurate and well-rounded budgeting.

Including multiple sources, such as WorldatWork, Payscale, ERI, and Mercer, among others, is highly recommended. This approach will aid in your planning process, ensuring a balanced perspective and providing a range of expectations that can help guide your compensation strategy more effectively.

DIFFERENCE BETWEEN BUDGETED AND ACTUAL INCREASES

Another key point is the distinction between budgeted increases and actual wage movement. While companies may budget for increases based on planned merit or cost-of-living adjustments, the actual increase in payroll costs often ends up higher. This discrepancy is typically driven by factors such as:

-Turnover: Replacing employees often requires offering higher salaries to attract new talent.

- Promotions: Employees moving into higher roles generally receive substantial salary bumps.

- New Hires: Market conditions may necessitate offering new hires salaries above the established range, especially in competitive sectors.

VARIATION BY INDUSTRY SECTOR

The movement of wages in 2024 varied significantly by industry, with figures ranging from 5.1% in some sectors to just over 2% in the IT industry. This highlights the critical importance of understanding industry-specific trends when setting pay policies. For example, while sectors like healthcare and transportation saw stronger wage growth, others like information technology experienced more subdued increases.

CONCLUSION: A STRATEGIC APPROACH TO COMPENSATION

As employers begin planning for 2025, it's essential to take a strategic approach to compensation, ensuring that budgeting is based on a comprehensive view of market conditions. Blue Whale Compensation’s tools, such as BlueComp, can assist companies in staying competitive by offering insights into wage movements and helping adjust pay scales accordingly.

For more information on how to leverage these insights and tools for your organization, please contact a BlueComp representative.

Merit and Pay Increases for 2024

Paycheck Increases For 2024: What Can Employers Expect?

Blue Whale has prepared the following summary advisory report on the current market and economic conditions to provide insights into how these factors may impact companies’ decisions regarding merit and pay increases in 2024.

U.S. Wage Increases in 2024

A) White-Collar Jobs

Pay increases in most white-collar roles are expected to slow down in 2024. This deceleration can be attributed to the economic outlook and general business sentiment prevailing in the market. For example, according to the World Economic Forum, most chief economists expect moderately weakened growth in the United States and Europe. Pay freezes – uncommon over the last three years- have become increasingly common as companies face economic headwinds and undertake job cuts. For example, SalesForce, Microsoft, and other leading employers have announced no salary raises for full-time employees in 2023, indicating a shift in the approach adopted by some major organizations.

B) Blue-Collar Jobs

On the other hand, and perhaps due to minimum wage increases in states like California, Washington, and other larger metropolitan areas, blue-collar roles will likely experience continued above-average wage growth in 2024. Beyond increases in the minimum wage, the other drivers for this upward trend are the scarcity of skilled labor and increased demand. Industries such as construction(1), manufacturing, mechanical, supply chain, and transportation, facing workforce shortages, are expected to offer higher wages to attract and retain talent.

c) Overall Projection: Wage and Salary Movement

Based on a review of wage growth, wage/salary movement for 2024 is likely to match or come in only slightly below 2023 levels. Projected pay movements for 2024 are as follows:

  • 4.8% for managers and executives
  • 5.1% for professional administrative positions
  • 5.2% for hourly administrative positions
  • 5.0% for production and blue-collar classifications

D) PROJECTED MERIT INCREASES, BUDGETS: 2024

In setting up budgets, it is essential to understand the difference between overall wage movements and planned increases. Overall wage movements include several personnel decisions impacting an employee's paycheck, including promotions, cost-of-living increases, salary adjustments, adjustments to meet new minimum wage guidelines, and merit-driven increases.

On the other hand, planned increases are the budgeted payroll percent increases set by employers for employee increases. Typically those increases are merit-driven, tied to an employee's performance; however, some companies have plans that call for a flat percent increase for all employees. Generally, depending on industry, and other labor factors, budgeted payroll increases trail overall wage and salary movements by .5% to .75%.

As we look ahead to 2024, a number of publications are forecasting budgets for increases ranging between 4.0% and 4.2%.

Understanding today's market is essential


As employers begin to budget for 2024, organizations must conduct wage benchmarking exercises promptly to assess their position relative to the market. Failure to benchmark wages may result in companies being unaware of potential disparities in market pay. According to the Bureau of Labor Statistics wage and benefits growth tracker, US wages across all jobs have increased by 5.0% as of May 2023. However, it is essential to recognize that specific roles in local markets may have experienced higher growth rates, potentially exceeding the overall average.

To illustrate the impact, let's consider a scenario where the market pay for critical roles has risen 8% in the past year. If a company granted its employees a 4% pay increase, they may unknowingly fall behind the market heading into 2024. To bridge this gap and remain competitive, the organization may consider providing an additional 4-5% increase, considering the observed market pay increases.

Our Software HELPS ORGANIZATIONS Maintain Market Parity

If keeping track of market movement is part of your organization's strategy, our compensation software, BlueComp can help. Developed by Blue Whale Compensation, BlueComp is a game-changing cloud-based compensation management application that stands out from the competition. What sets BlueComp apart is its remarkable ability to offer robust features and functionality as a freeware app. While competitors often charge monthly fees that can reach thousands of dollars, BlueComp provides unparalleled value at no cost. BlueComp is available as a freeware application. Its rich and robust compensation management features are ideal for organizations moving from spreadsheets to cloud-based applications. BlueComp comes with a wide range of features:

  • Track Market Movements
  • Easily Compare the Market Value for Different Jobs across multiple locations
  • Manage Pay Bands by Location
  • Easily Edit Employee Data
  • Simple Visual Representation of Salary Structure
  • Salary Suggestions and Compensation Assistant
  • Employee-level Suggestions for Reducing Pay Gaps
  • Market Differences stats to manage costs, address pay gaps, and keep pay in line with the company's compensation philosophy

Maintain Market Standing with BlueComp's Dynamic Market Capabilities

The estimates used by BlueComp to determine annual compensation changes come primarily from the Employment Cost Index (ECI). Published quarterly by the Bureau of Labor Statistics, the ECI is a comprehensive index that tracks wage and employee-related costs across various industries and sectors.

By leveraging ECI data within their BlueComp account, clients can make informed decisions, refine their budgeting, and ensure their compensation strategies remain competitive and responsive to market conditions.

As of 8/1/2023, all BlueComp accounts have been updated with the latest ECI figures. These figures are based on major industry sectors, metro areas, and employment size.

For more information on wage/salary escalation and how to interpret or use your account's information, contact a BlueComp representative today.

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