Pay and Merit Increases for 2027: An Early Outlook
2027 Salary Increase Forecast – Blue Whale Compensation
📊 Compensation Outlook

2027 Salary Increase
Forecast

As organizations begin preparing compensation budgets for 2027, the most likely scenario is continued moderation and stabilization of annual wage increases — not a sharp escalation or significant collapse in pay growth.

Based on major labor and economic factors — including labor-market conditions, inflation trends, compensation survey forecasts, and broader economic indicators — most U.S. employers should plan accordingly:

Expected Range
3.2–3.8%
Average salary increase budgets
Overall Midpoint
3.5%
Central planning benchmark
High-Demand Roles
~4%
Specialized / hard-to-fill
Planning takeaway: For most employers, 2027 salary increase planning should remain centered near 3.5%, with higher budgets reserved for competitive roles, hard-to-fill positions, and targeted internal equity needs.

Background Analysis

Over the last six years, wage increases in the United States have moved through three distinct phases.

1
Pandemic Disruption 2020–2021

The first phase occurred during the early pandemic years, when compensation patterns became highly distorted. Many organizations froze salaries or reduced compensation growth amid economic uncertainty and business shutdowns.

By late 2021, employers encountered one of the tightest labor markets in decades. Labor shortages, rapid inflation, remote-work disruptions, and elevated turnover created substantial upward wage pressure.

2
Accelerated Wage Growth 2022–2023

Compensation increases accelerated sharply, with many employers implementing salary budgets of 4–5% or higher — levels not commonly seen in decades.

Workers who changed jobs often secured much larger pay gains than those who stayed, creating additional pressure on internal pay structures and retention strategies.

3
Stabilization 2024–Present

Wage growth gradually cooled while remaining above pre-pandemic norms. Multiple compensation surveys now show average salary increase budgets stabilizing around 3.4–3.5% for 2025 and 2026 — still above the historical pre-pandemic range of 2.5–3.0%.

This signals a permanent upward shift in compensation structures following the post-pandemic labor shock.


Labor Market Conditions

One of the strongest indicators supporting this outlook is the Employment Cost Index, which continues to show compensation growth above pre-pandemic norms. While figures are lower than peak pandemic-era levels, they remain elevated relative to long-term historical averages.

At the same time, labor market conditions are clearly softer than in 2022–2023. Job openings have declined, hiring has cooled, and the premium for switching employers has narrowed considerably. Employers are seeing fewer emergency retention situations — but the market is not weak enough to drive compensation budgets materially lower.

Many organizations still face challenges filling specialist roles in healthcare, engineering, skilled trades, technology, and AI-enabled functions — making a return to pre-2020 budget levels unlikely in the near term.


Consumer Pressure & Affordability

Although inflation has moderated from peak levels, employees continue experiencing elevated costs in areas that matter most: transportation, housing, insurance, healthcare, utilities, and food.

Importantly, workers do not evaluate compensation solely on official inflation statistics — they evaluate compensation based on lived affordability. Even if headline inflation trends closer to the Federal Reserve’s target, employees may still feel financially strained because major household expenses rose sharply over the previous several years and have not meaningfully reversed.

In effect, workers are no longer reacting only to current inflation. They are reacting to the cumulative affordability reset that has occurred since 2021.


Pay Transparency & Internal Equity

As pay-transparency legislation spreads, organizations are increasingly compelled to address pay compression and inconsistencies across employee groups. While this doesn’t necessarily drive across-the-board wage inflation, it contributes to targeted adjustments and higher compensation governance activity — making thoughtful range management more important than ever.


What Employers Should Expect in 2027

These forces point toward a compensation environment characterized by stability rather than volatility. For 2027, most employers will likely continue operating in what compensation consultants describe as “the land of 3%” — slightly above traditional pre-pandemic norms.

High-performing organizations and industries facing specialized talent shortages may budget closer to 4%, while cost-sensitive sectors such as retail, nonprofit, and portions of healthcare may remain nearer to 3%.

While most employers focus on the size of salary increase budgets, the effectiveness of those budgets ultimately depends on how they are allocated and managed.

Best Practices for Salary Increase Budgeting

Salary increase budgets should be developed with more than annual merit increases in mind. Effective compensation planning also accounts for promotions, market adjustments, pay equity corrections, compression issues, and other targeted actions.

01
Take a holistic view of pay growth

Budget not only for annual merit increases but also for promotions, market adjustments, and off-cycle actions to sustain competitiveness and fairness.

02
Demonstrate commitment to pay equity

Reserve funds to correct pay equity gaps when audits reveal disparities. This protects reputation, mitigates compliance risk, and strengthens trust.

03
Protect long-term employees from compression

Ensure tenured staff are not disadvantaged when new hires enter at equal or higher pay. Addressing compression safeguards retention and engagement.

04
Align budgets with industry & peer-market realities

Different industries face distinct talent pressures and pay dynamics. Tailoring budgets to industry benchmarks ensures investments are competitive where it matters most.

05
Keep compensation market-driven, not inflation-driven

Anchor salary growth in competitive labor market data rather than inflation indices. This ensures pay remains aligned with actual talent demand.

06
Budget with full compensation visibility

Boards should expect management to analyze total compensation — salary, incentives, and benefits — relative to market benchmarks by role and level.

07
Secure Finance partnership

Well-supported budgets align with financial strategies, withstand scrutiny, and give the board confidence in their sustainability.

📐
Salary Ranges Are Critical

Learn the best practices for managing employee pay using salary ranges, including guidance on hiring rates, promotions, employee progression, and pay administration.

Read the Guide →

Conclusion

The most probable outcome is not a dramatic surge in compensation, but rather a prolonged period of moderate, persistent wage growth — shaped by lingering affordability concerns, selective labor shortages, pressure for pay transparency, and cautious economic conditions.

As employers enter 2027, they should prepare for compensation planning cycles that remain more demanding than those experienced before the pandemic, even if the extreme wage escalation of 2022 is unlikely to return in the near term.

“The land of 3%” is the new normal — and the organizations that manage it most effectively will be those with the strongest compensation structures and the most disciplined budgeting practices.
Pay Transparency – Quick FAQs

Pay Transparency & Wage / Salary Posting Requirements:

The Essentials

SALARY RANGE POSTING – The states of Colorado, Washington, New York, California, and Rhode Island all have similar requirements regarding posting salary ranges. That is, employers should post the minimum and maximum that they genuinely believe will be paid for the position. There are also several requirements based on the size of an organization. New York requires salary posting for companies with four or more employees. California’s pay transparency requirement applies to companies with at least 15 employees.

RECORD MAINTENANCE – Companies are asked to maintain pay transparency records, including a history of their salary ranges. For example, New York state law requires employers to maintain a “history of compensation” for posted positions and job descriptions (to the extent they exist). Employers should consider assessing how they store, aggregate, and categorize compensation records for each advertised job opportunity or position. Washington, California, and Colorado have enacted similar requirements.

BEYOND COMPENSATION: BENEFITS, BONUSES & EQUITY – Some states, including Washington and Colorado, require posting compensation information beyond salary ranges. Employers of these states must post the benefits offered with the position, including bonuses, equity, and any additional employee compensation. California, however, does not currently require this.

PAY COMPARABILITY PROTECTION – Most states to enact pay transparency legislation have done so in part to protect employees from gender discrimination. These protections forbid employers from the following: “Paying an employee of one sex a wage rate less than the rate paid to an employee of a different sex for substantially similar work, regardless of job title, based on a composite of skill; effort, which may include consideration of shift work; and responsibility.” In addition to gender, in 2017, California Senate Bill 1063 added extensions to Fair Pay Act protections to prevent race- and ethnicity-based disparities in pay.

Contact us for additional information on navigating your plan with pay transparency and job posting requirements!

CA, NY, CO: Dealing with Pay Transparency in 2023

How to comply with Pay Disclosure Rules

The First Month & Key Takeaways

Posting of Ranges – Most Companies Publish Subsets

  • A review of ranges posted in January 2023 indicates that most companies have opted to post a subset of the range, not the full range. Most advertised ranges present gaps between 20% and 30%. Generally, the difference between the minimum and maximum range is between 40 and 60%.

Why Post the Full Range?

Companies mainly post the full range to avoid potential liability from only posting a subset. It must also be stated that companies who only post a subset may also have to develop a plan to provide the applicant with the full range to avoid a negative hiring experience. Additionally, it is still too early to determine how companies handle hiring requests for the full salary range. Suppose companies are providing the full salary range. In that case, they must ensure a cohesive policy for responding to employee inquiries aligned with the ranges posted in their job ads.

Using Posted Data to Market Priced Jobs

CA’s Labor Commissioner Provides Guidance on Pay Ranges

  • CA Labor commissioner added interpretations and additional guidelines for pay range. A pay range is what the employer expects to pay an individual. This could be the actual pay or a range. Since the definition does not distinguish between a hiring range and a full compensation range, companies have interpreted that they will be within the new posting requirements if they only post the hiring range.

CA’s Labor Commissioner Releases FAQs.

  • The California Labor Commissioner’s office released the much-anticipated FAQs on the state’s new pay scale disclosure requirements under the Equal Pay Act, which became effective on 1/1/2023. These FAQs have been added to the DLSE’s guidance for the California Equal Pay Act (Labor Code section 1197.5) and Labor Code section 432.3. There are now 40 FAQs, which are important for all employers operating in CA. Among them:
    • Salary Scale, Definition
    • Employer size threshold
    • Remote Workers
    • Posting in other states
    • Displaying the Range
  • The full article can be found here: CA’s Labor Commissioner’s FAQs, Release, Dec. 2022

Compliance, CO

  • Concerning compliance, Colorado -one of the first states to pass pay transparency legislation- has seen few compliance issues. Since the legislation took effect in 2019, only a handful of Colorado companies have been fined. In fact, according to a survey conducted by Pay Clarity, about two-thirds of US employers are either planning to or considering disclosing pay rate information in future job listings, even in states and municipalities where they are not required to do so.

Job Descriptions and Compliance

  • The most difficult obstacle employers will likely face is updating their job descriptions. Given that the New York State law requires disclosure of existing job descriptions, employers should consider updating job descriptions to ensure that the description identifies the position, where it can be—or must be—performed, along with any other information required by this law and relevant to the compensation range or listed salary. As employers review other postings, including ranges posted by other companies, they should compare their descriptions’ requirements and salary ranges and update the job information accordingly.

In summary, pay transparency is emerging as one of HR’s best practices for the near future due to its numerous benefits. In fact, pay transparency is one of the top considerations for Gen Zs when considering where to apply. Firstly, it promotes fairness and equality by eliminating wage gaps and disparities, ensuring employees receive equitable compensation for their work. This transparency fosters trust and engagement, as employees have a clearer understanding of their value within the organization. Moreover, pay transparency enhances internal communication and reduces the likelihood of wage discrimination, contributing to a more inclusive work culture. Additionally, it enables organizations to attract and retain top talent by showcasing their commitment to fairness and providing a competitive edge in the job market. Overall, pay transparency aligns with the principles of social justice and yields positive outcomes for both employees and organizations, making it a crucial HR practice for the future.

2/5/2023


Comp Plan Review: How’s your Comp Plan? Schedule a plan review. Let’s start the Conversation. Contact us

How to Boost Employee Morale With Powerful Pay Strategies

How to Increase Employee Engagement in 2023

Talent and Cost Balancing Management Tips

In the last three years, it has been common for HR professionals to face new challenges and opportunities in the ever-evolving world of human resources. Next year will not be the exception. One of the most pressing concerns that many organizations will face in 2023 will be managing labor costs while maintaining a competitive edge and providing employees with fair compensation and working conditions. This can be especially challenging in the current economic climate, where changes in the job market, shifting business strategies, and other factors can impact the bottom line.

Keeping labor costs under control for HR professionals requires a strategic approach that balances the business’s needs with the talent and resources needed to stay competitive. In this post, we highlight easy wins to keep costs under control. Whether you are an HR manager, director, or someone interested in the field, this post will provide valuable insights and information to help you stay ahead of the curve.

Talent and Cost Balancing Strategies for 2023

In conclusion, by implementing strategic measures to save labor costs, companies can maximize their savings and revolutionize their approach to managing their workforce. Embracing technology, optimizing scheduling and staffing, fostering employee engagement, and investing in training and development are just a few strategies that can drive significant improvements in productivity and efficiency while reducing labor expenses. By taking a proactive stance toward labor cost management, businesses can pave the way for long-term success and profitability in today’s competitive landscape. So, why wait? Start implementing these strategies today and witness their transformative impact on your bottom line and overall workforce management.

12/20/2023


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Total Rewards: How to Find Compensation Strategies that Work

Raise your Company’s Engagement Index: Compensation Strategies That Work!

In today’s rapidly evolving employment market, it is imperative for organizations to place a strong emphasis on their compensation and benefits offerings to engage their existing workforce and attract prospective candidates effectively. Recent research conducted by the Society of Human Resources has highlighted the undeniable influence of compensation as a key determinant of job satisfaction among employees. A comprehensive and competitive package has a direct correlation with higher rates of employee retention and improved productivity. By minimizing turnover and fostering an environment of enhanced morale, productivity, employee satisfaction, and organizational culture, companies can optimize their financial resources and cultivate a more positive and flourishing work environment. So, what are the necessary steps that can help you raise your organization’s engagement index?

Find out what your employees want

Finding out what your employees prioritize will also help determine if your organization is in line with what employees are looking for to better capitalize on the funds utilized for compensation and remain competitive.

One method of determining your employees’ wants and needs is to distribute surveys among a wide variety of staff members. Alternatively, employers could coordinate interviews of focus groups to facilitate open discussion.

During this process, question what your employees’ value and account for variations based on different groups and demographics.

Do an Inventory of the latest Compensation Trends

Studies show job candidates and employees look for a key component: the compensation and benefits package.  In addition, several aspects that affect compensation can change over time, such as the size, revenue, or location of an organization or each employee’s role. Therefore, organizations must regularly review compensation and benefits to retain and attract employees. As you review the latest trends, highlight your comp and benefits program under a total rewards strategy. Employees may overlook the value of total rewards programs if they are not presented within the framework of a comprehensive total rewards strategy.

Leverage The Value of Your Employee Benefits

It is important to help employees better understand what benefits are offered to them in order to avoid dissatisfaction due to pay.  Once employees clearly understand their total compensation package, they will most likely focus on all the compensation and benefits offered. Remember, 40% of your labor costs are associated with your benefits package. The cost includes not only medical benefits but all employee insurance programs, time-off, pension, and mandated employer-related taxes

Develop A Strategy that blends your organization’s Culture and Value

Once recommendations have been accounted for, account for your organization’s values and pay philosophy.  Also, account for the return on investment and how changes could address attraction and retention.  Be prepared to act or explain why such benefits are or will not be offered.

Flexible Solutions

To stay relevant and reach a widescale workforce, it is recommended that your organization offers flexible benefits that are customizable to your workforce. For example, there are a lot of different options to choose from when it comes to selecting a benefits package.  Some options include health insurance, paid leave, retirement benefits, flexible scheduling, or tuition reimbursement.  Also, flexible work arrangements are highly priced by employees: They offer the flexibility and cost-saving options often sought by employees.

Top Performer Benefits

Lastly, consider adjusting your compensation strategy for top performers and those that exceed expectations to further incentive good behavior and increase attraction and retention.  Consider offering additional pay or an employee bonus. Employees are more likely to apply or stay at an organization that invests in their performance.

In conclusion, adopting a systematic approach to developing an engaged workforce can yield numerous benefits for companies. By implementing a well-defined process, organizations can create a culture of employee engagement that enhances productivity, fosters loyalty, and drives innovation. This process involves understanding employees’ unique needs and aspirations, aligning goals and values, providing regular feedback and recognition, promoting professional growth opportunities, and fostering a positive work environment. Investing in employee engagement improves job satisfaction and retention rates and directly impacts the company’s bottom line, as engaged employees are more committed, motivated, and willing to go the extra mile. By prioritizing the development of an engaged workforce, companies can position themselves for long-term success in today’s competitive business landscape.

10/15/2022