Pay and Merit Increases for 2027: An Early Outlook
2027 Salary Increase Forecast – Blue Whale Compensation
📊 Compensation Outlook

2027 Salary Increase
Forecast

As organizations begin preparing compensation budgets for 2027, the most likely scenario is continued moderation and stabilization of annual wage increases — not a sharp escalation or significant collapse in pay growth.

Based on major labor and economic factors — including labor-market conditions, inflation trends, compensation survey forecasts, and broader economic indicators — most U.S. employers should plan accordingly:

Expected Range
3.2–3.8%
Average salary increase budgets
Overall Midpoint
3.5%
Central planning benchmark
High-Demand Roles
~4%
Specialized / hard-to-fill
Planning takeaway: For most employers, 2027 salary increase planning should remain centered near 3.5%, with higher budgets reserved for competitive roles, hard-to-fill positions, and targeted internal equity needs.

Background Analysis

Over the last six years, wage increases in the United States have moved through three distinct phases.

1
Pandemic Disruption 2020–2021

The first phase occurred during the early pandemic years, when compensation patterns became highly distorted. Many organizations froze salaries or reduced compensation growth amid economic uncertainty and business shutdowns.

By late 2021, employers encountered one of the tightest labor markets in decades. Labor shortages, rapid inflation, remote-work disruptions, and elevated turnover created substantial upward wage pressure.

2
Accelerated Wage Growth 2022–2023

Compensation increases accelerated sharply, with many employers implementing salary budgets of 4–5% or higher — levels not commonly seen in decades.

Workers who changed jobs often secured much larger pay gains than those who stayed, creating additional pressure on internal pay structures and retention strategies.

3
Stabilization 2024–Present

Wage growth gradually cooled while remaining above pre-pandemic norms. Multiple compensation surveys now show average salary increase budgets stabilizing around 3.4–3.5% for 2025 and 2026 — still above the historical pre-pandemic range of 2.5–3.0%.

This signals a permanent upward shift in compensation structures following the post-pandemic labor shock.


Labor Market Conditions

One of the strongest indicators supporting this outlook is the Employment Cost Index, which continues to show compensation growth above pre-pandemic norms. While figures are lower than peak pandemic-era levels, they remain elevated relative to long-term historical averages.

At the same time, labor market conditions are clearly softer than in 2022–2023. Job openings have declined, hiring has cooled, and the premium for switching employers has narrowed considerably. Employers are seeing fewer emergency retention situations — but the market is not weak enough to drive compensation budgets materially lower.

Many organizations still face challenges filling specialist roles in healthcare, engineering, skilled trades, technology, and AI-enabled functions — making a return to pre-2020 budget levels unlikely in the near term.


Consumer Pressure & Affordability

Although inflation has moderated from peak levels, employees continue experiencing elevated costs in areas that matter most: transportation, housing, insurance, healthcare, utilities, and food.

Importantly, workers do not evaluate compensation solely on official inflation statistics — they evaluate compensation based on lived affordability. Even if headline inflation trends closer to the Federal Reserve’s target, employees may still feel financially strained because major household expenses rose sharply over the previous several years and have not meaningfully reversed.

In effect, workers are no longer reacting only to current inflation. They are reacting to the cumulative affordability reset that has occurred since 2021.


Pay Transparency & Internal Equity

As pay-transparency legislation spreads, organizations are increasingly compelled to address pay compression and inconsistencies across employee groups. While this doesn’t necessarily drive across-the-board wage inflation, it contributes to targeted adjustments and higher compensation governance activity — making thoughtful range management more important than ever.


What Employers Should Expect in 2027

These forces point toward a compensation environment characterized by stability rather than volatility. For 2027, most employers will likely continue operating in what compensation consultants describe as “the land of 3%” — slightly above traditional pre-pandemic norms.

High-performing organizations and industries facing specialized talent shortages may budget closer to 4%, while cost-sensitive sectors such as retail, nonprofit, and portions of healthcare may remain nearer to 3%.

While most employers focus on the size of salary increase budgets, the effectiveness of those budgets ultimately depends on how they are allocated and managed.

Best Practices for Salary Increase Budgeting

Salary increase budgets should be developed with more than annual merit increases in mind. Effective compensation planning also accounts for promotions, market adjustments, pay equity corrections, compression issues, and other targeted actions.

01
Take a holistic view of pay growth

Budget not only for annual merit increases but also for promotions, market adjustments, and off-cycle actions to sustain competitiveness and fairness.

02
Demonstrate commitment to pay equity

Reserve funds to correct pay equity gaps when audits reveal disparities. This protects reputation, mitigates compliance risk, and strengthens trust.

03
Protect long-term employees from compression

Ensure tenured staff are not disadvantaged when new hires enter at equal or higher pay. Addressing compression safeguards retention and engagement.

04
Align budgets with industry & peer-market realities

Different industries face distinct talent pressures and pay dynamics. Tailoring budgets to industry benchmarks ensures investments are competitive where it matters most.

05
Keep compensation market-driven, not inflation-driven

Anchor salary growth in competitive labor market data rather than inflation indices. This ensures pay remains aligned with actual talent demand.

06
Budget with full compensation visibility

Boards should expect management to analyze total compensation — salary, incentives, and benefits — relative to market benchmarks by role and level.

07
Secure Finance partnership

Well-supported budgets align with financial strategies, withstand scrutiny, and give the board confidence in their sustainability.

📐
Salary Ranges Are Critical

Learn the best practices for managing employee pay using salary ranges, including guidance on hiring rates, promotions, employee progression, and pay administration.

Read the Guide →

Conclusion

The most probable outcome is not a dramatic surge in compensation, but rather a prolonged period of moderate, persistent wage growth — shaped by lingering affordability concerns, selective labor shortages, pressure for pay transparency, and cautious economic conditions.

As employers enter 2027, they should prepare for compensation planning cycles that remain more demanding than those experienced before the pandemic, even if the extreme wage escalation of 2022 is unlikely to return in the near term.

“The land of 3%” is the new normal — and the organizations that manage it most effectively will be those with the strongest compensation structures and the most disciplined budgeting practices.
Pay Equity Analysis: What HR Leaders Need to Know

Why Pay Equity Matters More Than Ever

There is a general misunderstanding among employers about what pay equity entails.

A few years ago, pay equity was framed as a series of steps companies would follow to determine whether certain groups were negatively impacted by pay. Based on the analysis, companies would develop plans to identify the pay practices that may have contributed to the identified pay gaps. Additionally, they would implement measures and long-term plans to minimize any pay gaps that may have been identified. Now, in the age of pay transparency, pay equity has become one of the most important components of a solid, compliant compensation program.

In addition to complying with federal and state requirements such as CA’s SB 1162, most companies – even those located in states that do not have pay transparency mandates- are responding to a new wave of employee sentiment – one that is centered around openness and transparency in how employees are compensated. Given that most pay transparency guidelines require specific steps that indirectly lead to identifying pay gaps between employee groups, then pay equity is the natural progression, the natural follow-up that employers will need to act by virtue of their pay transparency plan. The good news is that, with sensible follow-up, companies looking to honor commitments to employees about transparent and equitable pay can start by analyzing employees’ pay and then identifying systemic gaps. This process can build employee trust and motivate and engage your workforce.

The end result is that conducting a thorough pay analysis not only safeguards against potential lawsuits but also enhances employee morale, fostering a fair and motivated workforce. The following set of guidelines provides the main steps behind a pay equity plan that can help companies mitigate pay gaps and sustain an effective compensation plan.

What are the Steps in a Pay Equity Analysis?

As companies plan a pay equity analysis, the first step is getting leadership buy-in. This step requires a clear understanding of your ultimate goal, enabling you to explain to senior management why and how the audit will benefit the organization. To perform a pay equity analysis, you need people, time, and money, so you need to have the budget and capacity to do so. An audit typically requires the assistance of HR, finance, payroll personnel, and legal counsel. Once the project is approved, the typical steps that are part of pay equity analysis are as follows:

1

Data Gathering: Collect comprehensive employee compensation data, including salaries, bonuses, and benefits.

2

Job Grouping: Categorize similar roles into job groups based on responsibilities, qualifications, and other relevant factors.

3

Data Normalization: Standardize variables such as experience, education, and performance to enable apples-to-apples comparisons.

In practice, this is where most organizations get stuck. Job titles rarely align cleanly with responsibilities, historical pay decisions create distortions, and HR data is often incomplete or inconsistent. This is why pay equity analysis is not just a spreadsheet exercise — it requires professional judgment, defensible methodology, and a practical plan for managing the results.

4

Statistical Analysis: Utilize statistical methods to identify any unexplained pay disparities within job groups.

5

Identify Factors: Determine whether pay gaps are attributable to gender, race, or other protected characteristics.

6

Assess Legitimate Factors: Evaluate if pay differences are justifiable based on performance, experience, or other non-discriminatory factors.

7

Adjustments: Make necessary pay adjustments to address identified disparities and ensure equitable compensation.

8

Ongoing Monitoring: Conduct regular reviews to track and maintain pay equity.

What are the Benefits of a Pay Equity Analysis?

Surprisingly, the HR community is embracing pay equity programs to strengthen compliance and boost a range of pay-related initiatives.

#1 Mitigate Legal Risks

A well-documented pay analysis acts as a shield against discrimination lawsuits by identifying and rectifying unjustified wage disparities. By proactively addressing pay gaps and documenting a plan based not only on market levels but also on a job evaluation, an employer can use this as evidence and thus minimize the risk of legal entanglements.


#2 Boost Employee Morale

When employees perceive their compensation as being fair, job satisfaction soars. A pay analysis helps build trust and transparency within the organization, signals that employee contributions are valued equally, and motivates employees to invest more in their roles.


#3 Navigate Changing Regulations

Evolving laws and regulations surrounding pay equity can pose challenges for businesses. Conducting regular pay analyses helps ensure your compensation structure remains compliant with the latest legal standards, thereby maintaining your company’s reputation and financial stability.


#4 Strengthen Recruitment and Retention

Fair compensation practices enhance your employer brand, making your organization an attractive destination for top-tier talent. A comprehensive pay analysis helps you align your compensation packages with industry standards, thereby effectively recruiting and retaining skilled professionals.


#5 Boost Productivity and Innovation

When employees feel fairly compensated, their commitment and dedication increase, leading to improved performance across the board. A pay analysis fosters a culture of excellence and innovation, as employees are motivated to contribute their best when they know their efforts are duly acknowledged.


For more information, contact us

Pay Transparency – Quick FAQs

Pay Transparency & Wage / Salary Posting Requirements:

The Essentials

SALARY RANGE POSTING – The states of Colorado, Washington, New York, California, and Rhode Island all have similar requirements regarding posting salary ranges. That is, employers should post the minimum and maximum that they genuinely believe will be paid for the position. There are also several requirements based on the size of an organization. New York requires salary posting for companies with four or more employees. California’s pay transparency requirement applies to companies with at least 15 employees.

RECORD MAINTENANCE – Companies are asked to maintain pay transparency records, including a history of their salary ranges. For example, New York state law requires employers to maintain a “history of compensation” for posted positions and job descriptions (to the extent they exist). Employers should consider assessing how they store, aggregate, and categorize compensation records for each advertised job opportunity or position. Washington, California, and Colorado have enacted similar requirements.

BEYOND COMPENSATION: BENEFITS, BONUSES & EQUITY – Some states, including Washington and Colorado, require posting compensation information beyond salary ranges. Employers of these states must post the benefits offered with the position, including bonuses, equity, and any additional employee compensation. California, however, does not currently require this.

PAY COMPARABILITY PROTECTION – Most states to enact pay transparency legislation have done so in part to protect employees from gender discrimination. These protections forbid employers from the following: “Paying an employee of one sex a wage rate less than the rate paid to an employee of a different sex for substantially similar work, regardless of job title, based on a composite of skill; effort, which may include consideration of shift work; and responsibility.” In addition to gender, in 2017, California Senate Bill 1063 added extensions to Fair Pay Act protections to prevent race- and ethnicity-based disparities in pay.

Contact us for additional information on navigating your plan with pay transparency and job posting requirements!

CA, NY, CO: Dealing with Pay Transparency in 2023

How to comply with Pay Disclosure Rules

The First Month & Key Takeaways

Posting of Ranges – Most Companies Publish Subsets

  • A review of ranges posted in January 2023 indicates that most companies have opted to post a subset of the range, not the full range. Most advertised ranges present gaps between 20% and 30%. Generally, the difference between the minimum and maximum range is between 40 and 60%.

Why Post the Full Range?

Companies mainly post the full range to avoid potential liability from only posting a subset. It must also be stated that companies who only post a subset may also have to develop a plan to provide the applicant with the full range to avoid a negative hiring experience. Additionally, it is still too early to determine how companies handle hiring requests for the full salary range. Suppose companies are providing the full salary range. In that case, they must ensure a cohesive policy for responding to employee inquiries aligned with the ranges posted in their job ads.

Using Posted Data to Market Priced Jobs

CA’s Labor Commissioner Provides Guidance on Pay Ranges

  • CA Labor commissioner added interpretations and additional guidelines for pay range. A pay range is what the employer expects to pay an individual. This could be the actual pay or a range. Since the definition does not distinguish between a hiring range and a full compensation range, companies have interpreted that they will be within the new posting requirements if they only post the hiring range.

CA’s Labor Commissioner Releases FAQs.

  • The California Labor Commissioner’s office released the much-anticipated FAQs on the state’s new pay scale disclosure requirements under the Equal Pay Act, which became effective on 1/1/2023. These FAQs have been added to the DLSE’s guidance for the California Equal Pay Act (Labor Code section 1197.5) and Labor Code section 432.3. There are now 40 FAQs, which are important for all employers operating in CA. Among them:
    • Salary Scale, Definition
    • Employer size threshold
    • Remote Workers
    • Posting in other states
    • Displaying the Range
  • The full article can be found here: CA’s Labor Commissioner’s FAQs, Release, Dec. 2022

Compliance, CO

  • Concerning compliance, Colorado -one of the first states to pass pay transparency legislation- has seen few compliance issues. Since the legislation took effect in 2019, only a handful of Colorado companies have been fined. In fact, according to a survey conducted by Pay Clarity, about two-thirds of US employers are either planning to or considering disclosing pay rate information in future job listings, even in states and municipalities where they are not required to do so.

Job Descriptions and Compliance

  • The most difficult obstacle employers will likely face is updating their job descriptions. Given that the New York State law requires disclosure of existing job descriptions, employers should consider updating job descriptions to ensure that the description identifies the position, where it can be—or must be—performed, along with any other information required by this law and relevant to the compensation range or listed salary. As employers review other postings, including ranges posted by other companies, they should compare their descriptions’ requirements and salary ranges and update the job information accordingly.

In summary, pay transparency is emerging as one of HR’s best practices for the near future due to its numerous benefits. In fact, pay transparency is one of the top considerations for Gen Zs when considering where to apply. Firstly, it promotes fairness and equality by eliminating wage gaps and disparities, ensuring employees receive equitable compensation for their work. This transparency fosters trust and engagement, as employees have a clearer understanding of their value within the organization. Moreover, pay transparency enhances internal communication and reduces the likelihood of wage discrimination, contributing to a more inclusive work culture. Additionally, it enables organizations to attract and retain top talent by showcasing their commitment to fairness and providing a competitive edge in the job market. Overall, pay transparency aligns with the principles of social justice and yields positive outcomes for both employees and organizations, making it a crucial HR practice for the future.

2/5/2023


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Pay Transparency Requirements in WA and CA

Resources to Comply with California and Washington Pay Transparency Requirements

Starting January 1st, 2023, CA and WA employers must comply with a series of measures designed to address pay comparability in the workplace. Blue Whale has prepared the following articles and guidelines to help employers better understand their obligations. For additional support, contact us today for a free, 30-minute consultation.

ACCESS: Blue Whale’s Guide for CA Employers

Our 2022 guide contains tips, regulations, and the latest information on Pay Transparency and the Fair Pay Act.

Covered Topics:

  • Fair Pay Act – Background
  • Proving Unfair Pay; Justification for Pay Gap Differences
  • Pay Transparency For Pay Equity Act, Senate Bill 1162
  • Posting Requirements
  • Data Reporting
  • Employer Resources
  • and more . . .

ACCESS: Washington Guide for Employers

Guide on the latest information on Pay Transparency Job Posting Requirements, WA

Covered Topics:

  • Employee Job Applicant Rights
  • Equal Pay, Definition and Guidelines
  • Career Advancement Opportunities
  • Open Wage Discussions
  • Pay Transparency Requirements
  • Employer Resources
  • and more . . .

CA Pay Transparency 2023 Legislation: The First 30 Days

After reviewing the first 30 days since 2023 pay transparency laws have gone into effect for California, Washington, and Rhode Island, we have put together an article to provide an overview of requirements for new pay transparency legislation and key findings for how companies have been interpreting and adapting to this legislation in the new year.


CA Transparency Requirements – Senate Bill 1162

Beginning on January 1st, 2023, if your organization has 15 or more employees, you must include the salary range within your job postings and provide the pay scale to your current employees upon request. In addition, your organization must record your employees’ job titles and wage history during employment and for three years post-termination.

Beginning on May 10th, 2023, if your organization has 100 or more employees, you will be required to report to the Civil Rights Department annually the median and mean hourly rate for each of your organization’s job categories broken down by race, ethnicity, and sex. 

Penalties

Your organization must comply with California’s Pay Transparency Requirements or risk civil penalties of up to $10,000 per violation. *No penalty will apply for a first violation of the job posting requirement if your organization can show that all job postings for open positions have been updated to include the pay scale.

Your organization will face up to a $100 fine per employee if your organization fails to file the required reports. For subsequent failures, your organization may face a civil penalty of up to $200 per employee.

Reporting Requirements, California

Blue Whale Compensation can help your organization update its compensation structure and policy to manage compliance obligations.  In addition, we can help organizations with SB 1162’s reporting requirements.

Contact us today to schedule a free, 30-minute consultation.

Need a plan that satisfies Pay Transparency Requirements? Check Blue Whale’s Integrated Comp

Blue Whale’s Integrated Comp Plan includes the tools to best manage pay equity and compliance obligations under SB 1162 and SB 358, and Washinton’s new pay transparency requirements. It includes training, policy manuals, and implementation support. We recommend this to who are subject to Fair Pay and Transparency Requirements and to companies who wish to embrace their social responsibility towards equitable pay.

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